Marketing Challenge
- To create a online presence on social media platforms & on E-commerce websites
- To Increase organic traffic.
- Carry out paid promotions on Facebook, Google & Email Marketing.
- To devise a plan for outdoor advertising.
The Strategy
- Devised a comprehensive step-by-step strategy to implement and promote 360 Degree digital activities.
- Successfully established a robust digital presence and effectively engaged the audience throughout the sale period, ensuring sustained orders until the final day of the sale.
- Managed to create a strong outdoor presence and skillfully captivated the audience using transit advertisements.
Execution
- Innovative Google Display Ads targeting.
- Pinpoint Social Media Ads targeting.
- Precise targeting through Google Search Ads.
The Solution
- Going through the journey of customer mapping, we understood the customer behaviour & psychology
- To ensure optimal results, Creatives and communications were tailor-made for each target audience.
- Every activity was meticulously managed, adhering to strict timelines, and closely monitored for results and impact.
The Project Cycle
- Project Initiation – Meet the client and recognize the general scope and challenges of the project at hand. Enlist the marketing challenges that needed to be resolved and set measurable objectives.
- Project Planning – Enumerate the steps to be taken to attain each objective and create a timeline.
- Detailed Planning and Strategy for social media – It was decided to use Instagram & Facebook to reach our target audience. The objective for utilising these platforms was to increase the number of followers & create brand awareness. The following was the strategy used for social media. The content structure was divided into 3 categories, Static posts, carousels & Reels. Throughout the campaign it was decided to exemplify the rains rather than rainwear to make it more relatable for the audience. So the Reels &
Static posts comprised of videos & quotes about rain & on the other hand Carousel posts were used to showcase product catalogue of rainsuits & other rainwear. Given in the description would be the Amazon link where customers would opt to purchase. - Detailed Planning and Strategy for Amazon- Optimised Amazon seller account to drive sales & increase product visibility of Rainsuits. We oversaw product listings, including product descriptions, images & pricing to enhance conversion rates. Utilised Amazon analytics & reporting tools to monitor
sales performance & identify growth opportunities. We further implemented inventory tracking & replenishment strategies to maintain optimal stock levels. Analysed sales data, traffic & conversion rates to identify growth opportunities and areas of improvement. - Detailed Planning and strategy for outdoor advertising- We chose transit ads for buses as mobility is a key factor when it comes to marketing a product throughout a city. Developed eye-catching and impactful creatives that showcase the rainwear’s functionality, style, and weatherproof features.
- Detailed Planning and Strategy for social media – It was decided to use Instagram & Facebook to reach our target audience. The objective for utilising these platforms was to increase the number of followers & create brand awareness. The following was the strategy used for social media. The content structure was divided into 3 categories, Static posts, carousels & Reels. Throughout the campaign it was decided to exemplify the rains rather than rainwear to make it more relatable for the audience. So the Reels &
- Project Execution –
- Implemented the strategies during the month of May. We started with transit bus ads. Postings on social media platforms began by the end of May.
- Amazon listings began from 10th May.
- Postings on social media platforms began by the end of May after all the
products were listed on Amazon. - Awareness – The focus of online awareness was done through Instagram &
Facebook. - Activities – Social Media, Display, and email campaigns were the activities
done as a part of the digital advertising campaign. - Interaction – This was performed by constantly sharing compelling and
engaging content through posts on Facebook & Instagram
Website
Social media posts
Google Ads
Amazon Catalogue
Transit Ads
The Result
Better Communication – Our digital media activities multiplied and eased communication and information exchange between our client Reliable rainwear and the target audience. Gained 400+ followers on instagram. Doubled our reach on both the platforms. 13,133 visits,
Increased Productivity – The effect of our digital advertising and marketing activities brought the highest peak in the orders for that year.
Comments are closed.