{"id":2112,"date":"2020-07-13T06:25:33","date_gmt":"2020-07-13T06:25:33","guid":{"rendered":"https:\/\/www.ccomsys.net\/million-dollar-idea\/?p=2112"},"modified":"2022-03-02T10:50:21","modified_gmt":"2022-03-02T10:50:21","slug":"the-exponential-rise-of-digital-marketing-in-the-pharma-industry","status":"publish","type":"post","link":"https:\/\/www.ccomdigital.in\/blog\/the-exponential-rise-of-digital-marketing-in-the-pharma-industry\/","title":{"rendered":"The Exponential Rise of Digital Marketing In The Pharma Industry"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When you talk to pharma marketers, they will always say that digital marketing is challenging for the pharma and healthcare industry. And, they have reasons for their belief. First, pharma and healthcare sectors are among the most regulated, which restricts your marketing efforts in unique ways. Second, pharma companies also compete with medical advice websites which have conflicting information. And third, is the general trust deficit that consumers have on such the pharma and healthcare industry.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">But in spite of these challenges, digital marketing in the pharma industry is set to rise exponentially. And the reasons for this exponential rise are in the <\/span><b>impossible to ignore<\/b><span style=\"font-weight: 400;\"> numbers backing the digital ecosystem:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>India<\/b><span style=\"font-weight: 400;\">, with the 2nd largest population in the world, also has the <\/span><b>2nd largest digital market &#8211; and it\u2019s booming<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1 out of every 3 Indians watches online video<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>37% of India\u2019s online video viewers are from Bharat aka rural India.<\/b><span style=\"font-weight: 400;\"> And there\u2019s no surprise that local languages are most preferred while watching online video<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The <\/span><b>average daily watch time<\/b><span style=\"font-weight: 400;\"> for online videos is <\/span><b>67 minutes<\/b><span style=\"font-weight: 400;\"> &#8211; an indication that online video viewing will take overtake TV viewership very soon<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Trends that emerged during this lockdown also suggest <\/span><b>how the internet has become India\u2019s lifeline.<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There was 58% increase for the search term \u2018pharmacy near me\u2019<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As health and well being became a top priority, there was a massive increase in search for:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to increase immunity? &#8211; saw 500% increase<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Giloy ( \u0917\u093f\u0932\u094b\u092f )<\/b><span style=\"font-weight: 400;\"> &#8211; a herb with medicinal properties saw <\/span><b>380% increase<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ayurvedic medicines like <\/span><b>Kadha ( \u0915\u093e\u095d\u093e )<\/b><span style=\"font-weight: 400;\"> saw <\/span><b>140% increase<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Searches for vitamin C saw an increase of 40%<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Realising the health risks present in visiting a hospital or a clinic, there has been a massive <\/span><b>250% increase in online consultations for gynaecology<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s obvious that there are plenty of opportunities in digital marketing for pharma and healthcare industries. But, in order to benefit from these opportunities, pharma marketers must have a detailed digital marketing plan. Are you worried because you don\u2019t have a digital marketing plan? Worry not. Just hit reply and we\u2019ll get you started.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you talk to pharma marketers, they will always say that digital marketing is challenging for the pharma and healthcare industry. And, they have reasons for their belief. First, pharma and healthcare sectors are among the most regulated, which restricts your marketing efforts in unique ways. Second, pharma companies also compete with medical advice websites <\/p>\n","protected":false},"author":5,"featured_media":2113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[96,120,125,122,95,117,112,113,115,101,108,109,107,93,92],"class_list":{"0":"post-2112","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"tag-ai-artificial-intelligence-leading","9":"tag-c-com-digital","10":"tag-content-marketing","11":"tag-digital-marketing","12":"tag-digital-marketing-agency","13":"tag-digital-marketing-agency-mumbai","14":"tag-digital-pr","15":"tag-influencer-marketing","16":"tag-leading-digital-marketing-agency","17":"tag-marketing","18":"tag-search-engine-optimization","19":"tag-seo","20":"tag-smo","21":"tag-social-media-marketing","22":"tag-social-media-marketing-campaign"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Exponential Rise of Digital Marketing In The Pharma Industry - C Com Digital - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ccomdigital.in\/blog\/the-exponential-rise-of-digital-marketing-in-the-pharma-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Exponential Rise of Digital Marketing In The Pharma Industry - C Com Digital - Blog\" \/>\n<meta property=\"og:description\" content=\"When you talk to pharma marketers, they will always say that digital marketing is challenging for the pharma and healthcare industry. 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