{"id":1755,"date":"2019-12-14T18:55:24","date_gmt":"2019-12-14T18:55:24","guid":{"rendered":"https:\/\/www.ccomsys.net\/million-dollar-idea\/?p=1755"},"modified":"2022-03-02T11:26:16","modified_gmt":"2022-03-02T11:26:16","slug":"pepsi-to-raise-its-fizz-factor-with-salmans-swag","status":"publish","type":"post","link":"https:\/\/www.ccomdigital.in\/blog\/pepsi-to-raise-its-fizz-factor-with-salmans-swag\/","title":{"rendered":"Pepsi to raise its fizz factor with Salman\u2019s swag"},"content":{"rendered":"\r\n

The Dabangg star looks set to woo the endorsement world again with his mass appeal, say, industry pundits<\/em><\/p>\r\n\r\n\r\n\r\n

Salman Khan is back. This time it\u2019s not just with the blockbuster franchise \u2018Dabangg 3\u2019 but also in the endorsement world as Pepsi\u2019s new brand ambassador. \u00a0\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n

However, this time there is more to \u2018Brand Salman\u2019. Bagging a deal with Pepsi to be the face of the brand has put the 53-year-old Khan back in the endorsement game and how. After building the story with Thums up\u2019s \u2018Aaj Kuch Toofani Karte Ha\u2019, he will now be endorsing competitor cola brand\u2019s \u2018Har Ghoont Mein Swag\u2019 proposition.<\/p>\r\n

<\/p>\r\n\r\n\r\n\r\n

Like every other actor, Salman has also had his good and bad days at the Box Office, but courtroom dramas and controversies had put him off the radar for brands for some time now. In 2016, Coca Cola dropped him as the brand ambassador for \u2018Thums Up\u2019 after four years of association with him. Prior to that, he was the face of another aerated drink – Mountain Dew.<\/p>\r\n\r\n\r\n\r\n

With a brand value of $55.8 million, as per the fourth edition of the Duff & Phelps report on India\u2019s most valuable celebrity brands, Salman holds the sixth place after the likes of Deepika Padukone, Akshay Kumar and Ranveer Singh.<\/p>\r\n\r\n\r\n\r\n

However, now with Pepsi in his kitty, the Dabangg star has instantly added credibility and recognition to his brand image.<\/p>\r\n\r\n\r\n\r\n

But why did Pepsi choose Salman? For the brand it was his \u2018swag\u2019 that works. \u201cOver the last year, SWAG has been the underlying message throughout Brand Pepsi\u2019s campaigns, celebrating the innate self-belief of the Indian consumer today,\u201d said a PepsiCo India spokesperson.<\/p>\r\n\r\n\r\n\r\n

Not just the \u2018Har Ghoont Mein Swag\u2019 campaign, Pepsi will also be launching its association with Salman by tying up with \u2018Dabangg 3\u2019.<\/p>\r\n\r\n\r\n\r\n

Brand experts agree with Pepsi\u2019s take on Salman\u2019s \u2018swag\u2019 factor but they have more to add. \u201cLike every other retail brand or e-commerce brand Pepsi too is upbeat about Tier II, Tier III and even Tier IV markets and these are the areas where controversies around Salman don\u2019t matter. People in these markets idolize him and that is what the soft drink brand has been cashing in on. If we look at the urban crowd, there isn\u2019t much demand for aerated drink given the sudden emphasis on being fit and eating healthy,\u201d said entrepreneur Sandeep Kohli who is best known for bringing KFC to India.<\/p>\r\n\r\n\r\n\r\n

\u201cSalman\u2019s mass appeal is his another big advantage. The reason behind the actor bagging a big fat cheque from Big Boss for years now is this mass appeal. Pepsi is next in line to cash on this swag and command over the masses.\u201d<\/p>\r\n\r\n\r\n\r\n

Sharing another side of this story is Chandan Bagwe, Brand Consultant and Founder & MD of C Com Digital. Getting Salman on board is part of the long battle between Coca Cola and Pepsi, says Bagwe.<\/p>\r\n\r\n\r\n\r\n

\u201cAlthough Coca Cola had dropped Salman, their four-year association had been very fruitful. It is now a huge win for Pepsi to get him on board. This takes the brand rivalry to new heights. In the US, Coca Cola and Pepsi loyals don\u2019t mix their drinks. While in India the loyalty issue is not on the same scale and Khan\u2019s involvement with Pepsi will definitely influence his fans while choosing their drink,\u201d adds Bagwe.<\/p>\r\n\r\n\r\n\r\n

At the moment, his other endorsements include the likes of eyewear brand Image, Relaxo, Dixcy Scott, Astral Pipes, Bharat Pe, Somany Ceramics, CP Plus and Emami edible oils.<\/p>\r\n\r\n\r\n\r\n

Now, according to people in the know, in less than a week of Pepsi announcing their association with Salman, other brands too have started to approach the star due to the instant credibility that such a deal brings along.\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"

The Dabangg star looks set to woo the endorsement world again with his mass appeal, say, industry pundits Salman Khan is back. This time it\u2019s not just with the blockbuster franchise \u2018Dabangg 3\u2019 but also in the endorsement world as Pepsi\u2019s new brand ambassador. \u00a0\u00a0\u00a0 However, this time there is more to \u2018Brand Salman\u2019. Bagging <\/p>\n","protected":false},"author":5,"featured_media":1758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133],"tags":[120,95,117,112,113,115,116,101,111,93,92],"class_list":{"0":"post-1755","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-latest-news-and-updates","8":"tag-c-com-digital","9":"tag-digital-marketing-agency","10":"tag-digital-marketing-agency-mumbai","11":"tag-digital-pr","12":"tag-influencer-marketing","13":"tag-leading-digital-marketing-agency","14":"tag-leading-digital-marketing-agency-mumbai","15":"tag-marketing","16":"tag-online-reputation-management","17":"tag-social-media-marketing","18":"tag-social-media-marketing-campaign"},"yoast_head":"\nPepsi to raise its fizz factor with Salman\u2019s swag - C Com Digital - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ccomdigital.in\/blog\/pepsi-to-raise-its-fizz-factor-with-salmans-swag\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pepsi to raise its fizz factor with Salman\u2019s swag - C Com Digital - Blog\" \/>\n<meta property=\"og:description\" content=\"The Dabangg star looks set to woo the endorsement world again with his mass appeal, say, industry pundits Salman Khan is back. 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