{"id":1527,"date":"2019-02-04T11:00:05","date_gmt":"2019-02-04T11:00:05","guid":{"rendered":"http:\/\/www.ccomsys.net\/million-dollar-idea\/?p=1527"},"modified":"2022-03-02T13:04:19","modified_gmt":"2022-03-02T13:04:19","slug":"what-is-your-tentpole-marketing-moment-and-how-are-you-going-to-ace-it","status":"publish","type":"post","link":"https:\/\/www.ccomdigital.in\/blog\/what-is-your-tentpole-marketing-moment-and-how-are-you-going-to-ace-it\/","title":{"rendered":"What Is Your Tentpole Marketing Moment And How Are You Going To Ace It?"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Every brand has a <strong>tentpole marketing moment &#8211; a peak moment in the year when the buzz runs high.<\/strong> Like vacation period for travel companies, IPL for consumer good companies, or the opening weekend for a film, learning to ride the tide during these noisy but critical moments can mean the difference between breakthrough sales or average sales.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Here\u2019s how Pringle\u2019s team aced their tentpole marketing moment &#8211; the Super Bowl, and it is a case study in learning what brands need to do to ace their tentpole marketing moment:<\/p>\r\n<p><!--more--><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Go beyond focus groups to find marketing insights<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">You know the adage, \u201cIf you want to know how a lion hunts, don\u2019t go to the zoo. Go to the jungle\u201d. The Pringles team found their marketing insight on Youtube to discover a wealth of rituals existing around Pringles. They realised people loved playing \u2018Guess the flavour\u2019 by stacking different the uniquely shaped chips together. The Pringles team drew on this insight to create a campaign that inspired people to create virtually an unlimited number of flavour stacks. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Whet your idea<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Laying the groundwork ahead of time can give you valuable insights and inform your next steps to cut through the noise. Pringles ran a series of <a href=\"https:\/\/www.youtube.com\/watch?v=KAjp_DREbto&amp;feature=youtu.be\">6 second bumper ads on Youtube<\/a> to generate excitement, receive feedback and build momentum by hammering a simple call to action message &#8211; <a href=\"https:\/\/www.youtube.com\/watch?v=bxjU-yDdjEE&amp;list=PLhKnS-a14-m6ZQxltFJU2lc8iyB9CK8IR\">Stack up for the game<\/a>. As people reacted positively to the creative, the Pringles team knew they were ready for the final blitzkrieg. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Make the most of tentpole moment by following your audience<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>When buzz peaks, amplification is the name of the game.<\/strong> The Pringles team amplified their message by following their audience on multiple mediums to effectively reach a wider audience by a simultaneous burst on TV, Youtube and social media. This helped the Pringles team reach millions of customers within a short time with great efficiency.<br \/><strong>Have you identified your brand\u2019s tentpole moment?<\/strong> If you haven\u2019t, we will help you identify your tentpole moment and create a campaign that will not only help you reach your target audience but also <strong>propel your brand to the top<\/strong>. Please reply to this email with the date &amp; time convenient to you and we will be happy to meet you&#8230;<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"425\" class=\"wp-image-1528\" src=\"http:\/\/www.ccomsys.net\/million-dollar-idea\/wp-content\/uploads\/2019\/04\/36-What-Is-Your-Tentpole-Marketing-Moment-And-How-Are-You-Going-To-Ace-It.jpg\" alt=\"\" srcset=\"https:\/\/www.ccomdigital.in\/blog\/wp-content\/uploads\/2019\/04\/36-What-Is-Your-Tentpole-Marketing-Moment-And-How-Are-You-Going-To-Ace-It.jpg 898w, https:\/\/www.ccomdigital.in\/blog\/wp-content\/uploads\/2019\/04\/36-What-Is-Your-Tentpole-Marketing-Moment-And-How-Are-You-Going-To-Ace-It-300x142.jpg 300w, https:\/\/www.ccomdigital.in\/blog\/wp-content\/uploads\/2019\/04\/36-What-Is-Your-Tentpole-Marketing-Moment-And-How-Are-You-Going-To-Ace-It-768x363.jpg 768w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><\/figure>\r\n","protected":false},"excerpt":{"rendered":"<p>Every brand has a tentpole marketing moment &#8211; a peak moment in the year when the buzz runs high. Like vacation period for travel companies, IPL for consumer good companies, or the opening weekend for a film, learning to ride the tide during these noisy but critical moments can mean the difference between breakthrough sales <\/p>\n","protected":false},"author":5,"featured_media":1528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133,130],"tags":[102,97,98,100,112,64,113,99,101,106,103,110,111,108,109,107,93,105],"class_list":["post-1527","post","type-post","status-publish","format-standard","has-post-thumbnail","category-latest-news-and-updates","category-marketing-trends-2022","tag-agency","tag-ai","tag-artificial-intelligence","tag-digital","tag-digital-pr","tag-e-commerce","tag-influencer-marketing","tag-leading","tag-marketing","tag-mobiles-apps","tag-mumbai","tag-online-advertising","tag-online-reputation-management","tag-search-engine-optimization","tag-seo","tag-smo","tag-social-media-marketing","tag-websites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Your Tentpole Marketing Moment And How Are You Going To Ace It? - C Com Digital - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ccomdigital.in\/blog\/what-is-your-tentpole-marketing-moment-and-how-are-you-going-to-ace-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Your Tentpole Marketing Moment And How Are You Going To Ace It? - C Com Digital - Blog\" \/>\n<meta property=\"og:description\" content=\"Every brand has a tentpole marketing moment &#8211; a peak moment in the year when the buzz runs high. 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