An overwhelming majority of millennials don\u2019t watch TV and don\u2019t care much what mainstream celebrities have to say about products or services. Rather millennials trust their favourite social media stars and peer-to-peer advice the most.
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Genuineness v\/s Fakeness<\/strong><\/p>\n\n\n\n Millennials deeply despise inauthenticity. Mainline celebrities act according to their PR strategies rather than free will, and hence millenials don\u2019t relate to them. Youtube stars who are not afraid to be goofy, funny or to speak up on sensitive and personal matters, thus coming across as genuine.<\/p>\n\n\n\n As per Google:<\/p>\n\n\n\n Intimate experiences v\/s Generic experience<\/strong><\/p>\n\n\n\n With mainline celebrities, millennials know its the actor and not the real person endorsing the product. This transforms to a generic experience for the millennials. Youtube stars on the other hand connect better by building intimate experiences, which the millennials can relate to.<\/p>\n\n\n\n As per Google:<\/p>\n\n\n\n Less engagement v\/s More engagement<\/strong><\/p>\n\n\n\n It\u2019s almost impossible to reach out to a mainline celebrity, and receiving a reply from them is even more remote. For Youtube stars, on the other hand, it\u2019s mandatory to reply to people\u2019s comments, ask them for suggestions for their next video, and be accessible on their social media handles. This relationship leads to higher engagement, exactly what millennials like.<\/p>\n\n\n\n As per Google:<\/p>\n\n\n\n YouTube stars set trends <\/strong><\/p>\n\n\n\n As per Google, 70% Youtube subscribers<\/strong> say that YouTube personalities change and shape pop culture<\/strong> and 60%<\/strong> say they would make buying decisions<\/strong> as per the recommendation of their favourite YouTube stars.<\/strong> If your brand\u2019s target audience is millennials<\/strong>, we would be happy to create engaging video content with Youtube stars<\/strong> that will propel your brand to the top. Please reply to this email with the date & time convenient to you and we will be happy to meet you… Millennials are one of the largest consumer demographic and an obvious target choice for many brands. But have you wondered why millennials trust Youtube stars more than mainline celebrities? Here\u2019s the answer: YouTube v\/s Television An overwhelming majority of millennials don\u2019t watch TV and don\u2019t care much what mainstream celebrities have to say about products <\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[102,97,98,100,112,64,113,99,101,106,103,110,111,108,109,107,93,105],"class_list":{"0":"post-1504","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-million-dollar-ideas","7":"tag-agency","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-digital","11":"tag-digital-pr","12":"tag-e-commerce","13":"tag-influencer-marketing","14":"tag-leading","15":"tag-marketing","16":"tag-mobiles-apps","17":"tag-mumbai","18":"tag-online-advertising","19":"tag-online-reputation-management","20":"tag-search-engine-optimization","21":"tag-seo","22":"tag-smo","23":"tag-social-media-marketing","24":"tag-websites"},"yoast_head":"\n
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