{"id":1491,"date":"2018-12-03T11:00:17","date_gmt":"2018-12-03T11:00:17","guid":{"rendered":"http:\/\/www.ccomsys.net\/million-dollar-idea\/?p=1491"},"modified":"2022-03-02T13:15:08","modified_gmt":"2022-03-02T13:15:08","slug":"banned-on-tv-but-viral-on-youtube","status":"publish","type":"post","link":"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/","title":{"rendered":"Banned On TV But Viral On Youtube"},"content":{"rendered":"\r\n

Iceland, the budget supermarket from UK, recently found itself in a spot of bother. Its Christmas ad, which is focused on the environmental impact of palm oil production, was banned even before it hit TV screens. This turned out to a blessing in disguise because when #NoPalmOilChristmas – Iceland\u2019s Famous Christmas Ad<\/strong><\/a> was released on Youtube, it immediately went viral.<\/p>\r\n\r\n\r\n\r\n

The video highlights the destruction of rainforests by palm oil growers by telling the story of a fictional character called Rang-tan, a critically endangered orangutan whose home is destroyed. But why would this story be liked by Iceland\u2019s customers? Because the messaging in the video is in line with Iceland\u2019s commitment to remove palm oil from its own-label products – a commitment that their customers have liked.<\/p>\r\n\r\n\r\n\r\n

Since being released, the ad has garnered more than 5.5 million views on Youtube, 14 million views on Facebook <\/strong>and more than 90,000 Twitter retweets.<\/strong> The campaign is yet another example of how a thoughtfully crafted moment based marketing campaign with its genesis in customer insights<\/strong> makes a brand emotionally resonate with its audience and thus become more likeable.<\/p>\r\n\r\n\r\n\r\n

For your brand<\/strong>, we would be happy to create your Moment-Based Marketing Calendar 2019<\/strong> that will propel your brand to the top. Please reply to this email with the date & time convenient to you and we will be happy to meet you… \u00a0\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n","protected":false},"excerpt":{"rendered":"

Iceland, the budget supermarket from UK, recently found itself in a spot of bother. Its Christmas ad, which is focused on the environmental impact of palm oil production, was banned even before it hit TV screens. This turned out to a blessing in disguise because when #NoPalmOilChristmas – Iceland\u2019s Famous Christmas Ad was released on <\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[102,97,98,100,112,64,113,99,101,106,103,110,111,108,109,107,93,105],"class_list":{"0":"post-1491","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-video-first","7":"tag-agency","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-digital","11":"tag-digital-pr","12":"tag-e-commerce","13":"tag-influencer-marketing","14":"tag-leading","15":"tag-marketing","16":"tag-mobiles-apps","17":"tag-mumbai","18":"tag-online-advertising","19":"tag-online-reputation-management","20":"tag-search-engine-optimization","21":"tag-seo","22":"tag-smo","23":"tag-social-media-marketing","24":"tag-websites"},"yoast_head":"\nBanned On TV But Viral On Youtube - C Com Digital - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banned On TV But Viral On Youtube - C Com Digital - Blog\" \/>\n<meta property=\"og:description\" content=\"Iceland, the budget supermarket from UK, recently found itself in a spot of bother. Its Christmas ad, which is focused on the environmental impact of palm oil production, was banned even before it hit TV screens. This turned out to a blessing in disguise because when #NoPalmOilChristmas – Iceland\u2019s Famous Christmas Ad was released on\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/\" \/>\n<meta property=\"og:site_name\" content=\"C Com Digital - Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-03T11:00:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-02T13:15:08+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ccomsys.net\/million-dollar-idea\/wp-content\/uploads\/2019\/04\/28-Banned-On-TV-But-Viral-On-Youtube-1.jpg\" \/>\n<meta name=\"author\" content=\"C Com Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"C Com Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/\"},\"author\":{\"name\":\"C Com Digital\",\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/#\/schema\/person\/4ee1eeee8d3b667e856fda74f2499a8a\"},\"headline\":\"Banned On TV But Viral On Youtube\",\"datePublished\":\"2018-12-03T11:00:17+00:00\",\"dateModified\":\"2022-03-02T13:15:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/\"},\"wordCount\":235,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.ccomsys.net\/million-dollar-idea\/wp-content\/uploads\/2019\/04\/28-Banned-On-TV-But-Viral-On-Youtube-1.jpg\",\"keywords\":[\"Agency\",\"AI\",\"Artificial Intelligence\",\"Digital\",\"Digital PR\",\"e-Commerce\",\"Influencer Marketing\",\"Leading\",\"Marketing\",\"Mobiles Apps\",\"Mumbai\",\"Online Advertising\",\"Online Reputation Management\",\"Search Engine Optimization\",\"SEO\",\"SMO\",\"Social Media Marketing\",\"Websites\"],\"articleSection\":[\"Video First\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/\",\"url\":\"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/\",\"name\":\"Banned On TV But Viral On Youtube - C Com Digital - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.ccomsys.net\/million-dollar-idea\/wp-content\/uploads\/2019\/04\/28-Banned-On-TV-But-Viral-On-Youtube-1.jpg\",\"datePublished\":\"2018-12-03T11:00:17+00:00\",\"dateModified\":\"2022-03-02T13:15:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/#\/schema\/person\/4ee1eeee8d3b667e856fda74f2499a8a\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/#primaryimage\",\"url\":\"http:\/\/www.ccomsys.net\/million-dollar-idea\/wp-content\/uploads\/2019\/04\/28-Banned-On-TV-But-Viral-On-Youtube-1.jpg\",\"contentUrl\":\"http:\/\/www.ccomsys.net\/million-dollar-idea\/wp-content\/uploads\/2019\/04\/28-Banned-On-TV-But-Viral-On-Youtube-1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ccomdigital.in\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Banned On TV But Viral On Youtube\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/#website\",\"url\":\"https:\/\/www.ccomdigital.in\/blog\/\",\"name\":\"C Com Digital - Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ccomdigital.in\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/#\/schema\/person\/4ee1eeee8d3b667e856fda74f2499a8a\",\"name\":\"C Com Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ccomdigital.in\/blog\/wp-content\/uploads\/2019\/11\/c-com-digital_fb-profile-pic_aug19-150x150.png\",\"contentUrl\":\"https:\/\/www.ccomdigital.in\/blog\/wp-content\/uploads\/2019\/11\/c-com-digital_fb-profile-pic_aug19-150x150.png\",\"caption\":\"C Com Digital\"},\"url\":\"https:\/\/www.ccomdigital.in\/blog\/author\/cbagwe\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Banned On TV But Viral On Youtube - C Com Digital - Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/","og_locale":"en_US","og_type":"article","og_title":"Banned On TV But Viral On Youtube - C Com Digital - Blog","og_description":"Iceland, the budget supermarket from UK, recently found itself in a spot of bother. Its Christmas ad, which is focused on the environmental impact of palm oil production, was banned even before it hit TV screens. This turned out to a blessing in disguise because when #NoPalmOilChristmas – Iceland\u2019s Famous Christmas Ad was released on","og_url":"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/","og_site_name":"C Com Digital - Blog","article_published_time":"2018-12-03T11:00:17+00:00","article_modified_time":"2022-03-02T13:15:08+00:00","og_image":[{"url":"http:\/\/www.ccomsys.net\/million-dollar-idea\/wp-content\/uploads\/2019\/04\/28-Banned-On-TV-But-Viral-On-Youtube-1.jpg","type":"","width":"","height":""}],"author":"C Com Digital","twitter_card":"summary_large_image","twitter_misc":{"Written by":"C Com Digital","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/#article","isPartOf":{"@id":"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/"},"author":{"name":"C Com Digital","@id":"https:\/\/www.ccomdigital.in\/blog\/#\/schema\/person\/4ee1eeee8d3b667e856fda74f2499a8a"},"headline":"Banned On TV But Viral On Youtube","datePublished":"2018-12-03T11:00:17+00:00","dateModified":"2022-03-02T13:15:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/"},"wordCount":235,"commentCount":0,"image":{"@id":"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ccomsys.net\/million-dollar-idea\/wp-content\/uploads\/2019\/04\/28-Banned-On-TV-But-Viral-On-Youtube-1.jpg","keywords":["Agency","AI","Artificial Intelligence","Digital","Digital PR","e-Commerce","Influencer Marketing","Leading","Marketing","Mobiles Apps","Mumbai","Online Advertising","Online Reputation Management","Search Engine Optimization","SEO","SMO","Social Media Marketing","Websites"],"articleSection":["Video First"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/","url":"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/","name":"Banned On TV But Viral On Youtube - C Com Digital - Blog","isPartOf":{"@id":"https:\/\/www.ccomdigital.in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/#primaryimage"},"image":{"@id":"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ccomsys.net\/million-dollar-idea\/wp-content\/uploads\/2019\/04\/28-Banned-On-TV-But-Viral-On-Youtube-1.jpg","datePublished":"2018-12-03T11:00:17+00:00","dateModified":"2022-03-02T13:15:08+00:00","author":{"@id":"https:\/\/www.ccomdigital.in\/blog\/#\/schema\/person\/4ee1eeee8d3b667e856fda74f2499a8a"},"breadcrumb":{"@id":"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/#primaryimage","url":"http:\/\/www.ccomsys.net\/million-dollar-idea\/wp-content\/uploads\/2019\/04\/28-Banned-On-TV-But-Viral-On-Youtube-1.jpg","contentUrl":"http:\/\/www.ccomsys.net\/million-dollar-idea\/wp-content\/uploads\/2019\/04\/28-Banned-On-TV-But-Viral-On-Youtube-1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ccomdigital.in\/blog\/banned-on-tv-but-viral-on-youtube\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ccomdigital.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Banned On TV But Viral On Youtube"}]},{"@type":"WebSite","@id":"https:\/\/www.ccomdigital.in\/blog\/#website","url":"https:\/\/www.ccomdigital.in\/blog\/","name":"C Com Digital - Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ccomdigital.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.ccomdigital.in\/blog\/#\/schema\/person\/4ee1eeee8d3b667e856fda74f2499a8a","name":"C Com Digital","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ccomdigital.in\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.ccomdigital.in\/blog\/wp-content\/uploads\/2019\/11\/c-com-digital_fb-profile-pic_aug19-150x150.png","contentUrl":"https:\/\/www.ccomdigital.in\/blog\/wp-content\/uploads\/2019\/11\/c-com-digital_fb-profile-pic_aug19-150x150.png","caption":"C Com Digital"},"url":"https:\/\/www.ccomdigital.in\/blog\/author\/cbagwe\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ccomdigital.in\/blog\/wp-json\/wp\/v2\/posts\/1491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ccomdigital.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ccomdigital.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ccomdigital.in\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ccomdigital.in\/blog\/wp-json\/wp\/v2\/comments?post=1491"}],"version-history":[{"count":0,"href":"https:\/\/www.ccomdigital.in\/blog\/wp-json\/wp\/v2\/posts\/1491\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ccomdigital.in\/blog\/wp-json\/wp\/v2\/media?parent=1491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ccomdigital.in\/blog\/wp-json\/wp\/v2\/categories?post=1491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ccomdigital.in\/blog\/wp-json\/wp\/v2\/tags?post=1491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}