{"id":1372,"date":"2018-10-15T11:00:41","date_gmt":"2018-10-15T11:00:41","guid":{"rendered":"http:\/\/www.ccomsys.net\/million-dollar-idea\/?p=1372"},"modified":"2022-03-02T13:19:59","modified_gmt":"2022-03-02T13:19:59","slug":"how-do-great-brands-create-magical-videos","status":"publish","type":"post","link":"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/","title":{"rendered":"How Do Great Brands Create Magical Videos?"},"content":{"rendered":"

When a brand makes a Youtube channel, it is not only competing with other brands, but also with everything else that lives on Youtube. <\/span>So how do some brands end up creating magical videos and build fans while other brands don\u2019t?<\/b> Which videos get people engaged? Let\u2019s understand it with the example below.<\/span><\/p>\n

\u00a0<\/strong><\/strong><\/p>\n

Apple\u2019s <\/span>Homework on an iPad video<\/span><\/a> engaged people because did the video:<\/span><\/p>\n

    \n
  1. \n
      \n
    1. Promote sales? – <\/span>NO<\/b><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n
        \n
      1. \n
          \n
        1. Spark a conversation? – <\/span>YES<\/b><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n
            \n
          1. \n
              \n
            1. Offer insights or advice? – <\/span>YES<\/b><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n
                \n
              1. \n
                  \n
                1. Have a message beyond \u201cbuy now\u201d? – <\/span>YES<\/b><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n
                    \n
                  1. Offer new content the audience hadn\u2019t seen? – <\/span>YES<\/b><\/li>\n<\/ol>\n

                    \u00a0<\/strong><\/strong><\/p>\n

                    Videos work when they provide value, asks questions and target audience in a meaningful way. In other words, <\/span>video content isn\u2019t about making the sale, it is about creating a conversation. <\/b>It works when it\u2019s about an element in your product or service audience that your audience finds useful or entertaining, which in Apple\u2019s case is school homework.<\/span><\/p>\n

                    \u00a0<\/strong><\/strong><\/p>\n

                    For your brand<\/b>, we would be happy to create <\/span>engaging Youtube content <\/b>that your <\/span>audience will find useful or entertaining<\/b> and will propel your brand to the top. Please reply to this email with the date & time convenient to you and we will be happy to meet you.<\/span><\/p>\n

                    \"21-How-Do-Great-Brands-Create-Magical-Videos\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

                    When a brand makes a Youtube channel, it is not only competing with other brands, but also with everything else that lives on Youtube. So how do some brands end up creating magical videos and build fans while other brands don\u2019t? Which videos get people engaged? Let\u2019s understand it with the example below.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[],"class_list":{"0":"post-1372","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-video-first"},"yoast_head":"\nHow Do Great Brands Create Magical Videos? - C Com Digital - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Do Great Brands Create Magical Videos? - C Com Digital - Blog\" \/>\n<meta property=\"og:description\" content=\"When a brand makes a Youtube channel, it is not only competing with other brands, but also with everything else that lives on Youtube. So how do some brands end up creating magical videos and build fans while other brands don\u2019t? Which videos get people engaged? Let\u2019s understand it with the example below.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/\" \/>\n<meta property=\"og:site_name\" content=\"C Com Digital - Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-15T11:00:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-02T13:19:59+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ccomsys.net\/million-dollar-idea\/wp-content\/uploads\/2019\/04\/21-How-Do-Great-Brands-Create-Magical-Videos.jpg\" \/>\n<meta name=\"author\" content=\"C Com Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"C Com Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/\"},\"author\":{\"name\":\"C Com Digital\",\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/#\/schema\/person\/4ee1eeee8d3b667e856fda74f2499a8a\"},\"headline\":\"How Do Great Brands Create Magical Videos?\",\"datePublished\":\"2018-10-15T11:00:41+00:00\",\"dateModified\":\"2022-03-02T13:19:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/\"},\"wordCount\":218,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.ccomsys.net\/million-dollar-idea\/wp-content\/uploads\/2019\/04\/21-How-Do-Great-Brands-Create-Magical-Videos.jpg\",\"articleSection\":[\"Video First\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/\",\"url\":\"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/\",\"name\":\"How Do Great Brands Create Magical Videos? - C Com Digital - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.ccomsys.net\/million-dollar-idea\/wp-content\/uploads\/2019\/04\/21-How-Do-Great-Brands-Create-Magical-Videos.jpg\",\"datePublished\":\"2018-10-15T11:00:41+00:00\",\"dateModified\":\"2022-03-02T13:19:59+00:00\",\"author\":{\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/#\/schema\/person\/4ee1eeee8d3b667e856fda74f2499a8a\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/#primaryimage\",\"url\":\"http:\/\/www.ccomsys.net\/million-dollar-idea\/wp-content\/uploads\/2019\/04\/21-How-Do-Great-Brands-Create-Magical-Videos.jpg\",\"contentUrl\":\"http:\/\/www.ccomsys.net\/million-dollar-idea\/wp-content\/uploads\/2019\/04\/21-How-Do-Great-Brands-Create-Magical-Videos.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ccomdigital.in\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Do Great Brands Create Magical Videos?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/#website\",\"url\":\"https:\/\/www.ccomdigital.in\/blog\/\",\"name\":\"C Com Digital - Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ccomdigital.in\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/#\/schema\/person\/4ee1eeee8d3b667e856fda74f2499a8a\",\"name\":\"C Com Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ccomdigital.in\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ccomdigital.in\/blog\/wp-content\/uploads\/2019\/11\/c-com-digital_fb-profile-pic_aug19-150x150.png\",\"contentUrl\":\"https:\/\/www.ccomdigital.in\/blog\/wp-content\/uploads\/2019\/11\/c-com-digital_fb-profile-pic_aug19-150x150.png\",\"caption\":\"C Com Digital\"},\"url\":\"https:\/\/www.ccomdigital.in\/blog\/author\/cbagwe\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Do Great Brands Create Magical Videos? - C Com Digital - Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/","og_locale":"en_US","og_type":"article","og_title":"How Do Great Brands Create Magical Videos? - C Com Digital - Blog","og_description":"When a brand makes a Youtube channel, it is not only competing with other brands, but also with everything else that lives on Youtube. So how do some brands end up creating magical videos and build fans while other brands don\u2019t? Which videos get people engaged? Let\u2019s understand it with the example below.","og_url":"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/","og_site_name":"C Com Digital - Blog","article_published_time":"2018-10-15T11:00:41+00:00","article_modified_time":"2022-03-02T13:19:59+00:00","og_image":[{"url":"http:\/\/www.ccomsys.net\/million-dollar-idea\/wp-content\/uploads\/2019\/04\/21-How-Do-Great-Brands-Create-Magical-Videos.jpg","type":"","width":"","height":""}],"author":"C Com Digital","twitter_card":"summary_large_image","twitter_misc":{"Written by":"C Com Digital","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/#article","isPartOf":{"@id":"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/"},"author":{"name":"C Com Digital","@id":"https:\/\/www.ccomdigital.in\/blog\/#\/schema\/person\/4ee1eeee8d3b667e856fda74f2499a8a"},"headline":"How Do Great Brands Create Magical Videos?","datePublished":"2018-10-15T11:00:41+00:00","dateModified":"2022-03-02T13:19:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/"},"wordCount":218,"commentCount":0,"image":{"@id":"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ccomsys.net\/million-dollar-idea\/wp-content\/uploads\/2019\/04\/21-How-Do-Great-Brands-Create-Magical-Videos.jpg","articleSection":["Video First"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/","url":"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/","name":"How Do Great Brands Create Magical Videos? - C Com Digital - Blog","isPartOf":{"@id":"https:\/\/www.ccomdigital.in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/#primaryimage"},"image":{"@id":"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ccomsys.net\/million-dollar-idea\/wp-content\/uploads\/2019\/04\/21-How-Do-Great-Brands-Create-Magical-Videos.jpg","datePublished":"2018-10-15T11:00:41+00:00","dateModified":"2022-03-02T13:19:59+00:00","author":{"@id":"https:\/\/www.ccomdigital.in\/blog\/#\/schema\/person\/4ee1eeee8d3b667e856fda74f2499a8a"},"breadcrumb":{"@id":"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/#primaryimage","url":"http:\/\/www.ccomsys.net\/million-dollar-idea\/wp-content\/uploads\/2019\/04\/21-How-Do-Great-Brands-Create-Magical-Videos.jpg","contentUrl":"http:\/\/www.ccomsys.net\/million-dollar-idea\/wp-content\/uploads\/2019\/04\/21-How-Do-Great-Brands-Create-Magical-Videos.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ccomdigital.in\/blog\/how-do-great-brands-create-magical-videos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ccomdigital.in\/blog\/"},{"@type":"ListItem","position":2,"name":"How Do Great Brands Create Magical Videos?"}]},{"@type":"WebSite","@id":"https:\/\/www.ccomdigital.in\/blog\/#website","url":"https:\/\/www.ccomdigital.in\/blog\/","name":"C Com Digital - Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ccomdigital.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.ccomdigital.in\/blog\/#\/schema\/person\/4ee1eeee8d3b667e856fda74f2499a8a","name":"C Com Digital","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ccomdigital.in\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.ccomdigital.in\/blog\/wp-content\/uploads\/2019\/11\/c-com-digital_fb-profile-pic_aug19-150x150.png","contentUrl":"https:\/\/www.ccomdigital.in\/blog\/wp-content\/uploads\/2019\/11\/c-com-digital_fb-profile-pic_aug19-150x150.png","caption":"C Com Digital"},"url":"https:\/\/www.ccomdigital.in\/blog\/author\/cbagwe\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ccomdigital.in\/blog\/wp-json\/wp\/v2\/posts\/1372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ccomdigital.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ccomdigital.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ccomdigital.in\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ccomdigital.in\/blog\/wp-json\/wp\/v2\/comments?post=1372"}],"version-history":[{"count":0,"href":"https:\/\/www.ccomdigital.in\/blog\/wp-json\/wp\/v2\/posts\/1372\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ccomdigital.in\/blog\/wp-json\/wp\/v2\/media?parent=1372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ccomdigital.in\/blog\/wp-json\/wp\/v2\/categories?post=1372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ccomdigital.in\/blog\/wp-json\/wp\/v2\/tags?post=1372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}