{"id":1366,"date":"2018-10-01T11:00:27","date_gmt":"2018-10-01T11:00:27","guid":{"rendered":"http:\/\/www.ccomsys.net\/million-dollar-idea\/?p=1366"},"modified":"2022-03-02T13:23:04","modified_gmt":"2022-03-02T13:23:04","slug":"pringles-a-ha-moment-on-youtube","status":"publish","type":"post","link":"https:\/\/www.ccomdigital.in\/blog\/pringles-a-ha-moment-on-youtube\/","title":{"rendered":"Pringles\u2019 A-Ha Moment On Youtube"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Pringles<\/span><span style=\"font-weight: 400;\">\u00ae<\/span><span style=\"font-weight: 400;\"> &#8211; the snack chips brand owned by Kellogg\u2019s is a unique chip from everything else in the market because <\/span><b>it\u2019s stackable<\/b><span style=\"font-weight: 400;\">. The wide variety, accuracy &amp; uncommonness of its flavours make the chips even more unique.<\/span><!--more--><\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">This uniqueness earned Pringles<\/span><span style=\"font-weight: 400;\">\u00ae<\/span><span style=\"font-weight: 400;\"> lots of <\/span><b>fans who uploaded many food hack videos on Youtube<\/b><span style=\"font-weight: 400;\"> featuring their own unique recipes created by stacking different flavours. This insight became the <\/span><b>\u2018A-Ha\u2019 moment<\/b><span style=\"font-weight: 400;\"> for the brand who created a campaign grounded in the <\/span><b>premise of flavour stacking<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">After activating the the campaign with a <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=gk0nVMU76bc&amp;feature=youtu.be\"><b>Youtube ad on flavour stacking<\/b><\/a><span style=\"font-weight: 400;\">, Pringles<\/span><span style=\"font-weight: 400;\">\u00ae <\/span><span style=\"font-weight: 400;\">followed it up with a series of <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=z3DzZXJJdYs\"><b>6-second bumper ads<\/b><\/a><span style=\"font-weight: 400;\"> that were unleashed on <\/span><b>Youtube<\/b><span style=\"font-weight: 400;\"> in the build up to the super bowl. The <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=z3DzZXJJdYs\"><b>bumper ads<\/b><\/a><span style=\"font-weight: 400;\"> encouraged users to try one of the 286,927 flavour combinations possible.<\/span><\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The campaign results were spectacular. Pringles<\/span><span style=\"font-weight: 400;\">\u00ae<\/span><span style=\"font-weight: 400;\"> delivered over 60 million impressions, garnering huge levels of brand engagement and accelerated growth making one out of every 5 consumers to try their own flavour stacking.<\/span><\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p><b>For your brand<\/b><span style=\"font-weight: 400;\">, we would be happy to create <\/span><b>consumer insight driven Youtube ads campaign<\/b><span style=\"font-weight: 400;\"> that will surely propel your brand to the top. Please reply to this email with the date &amp; time convenient to you and we will be happy to meet you.<\/span><\/p>\n<p><a href=\"http:\/\/www.ccomsys.net\/million-dollar-idea\/wp-content\/uploads\/2019\/04\/19-Pringles-A-Ha-Moment-On-Youtube.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1367\" src=\"http:\/\/www.ccomsys.net\/million-dollar-idea\/wp-content\/uploads\/2019\/04\/19-Pringles-A-Ha-Moment-On-Youtube.jpg\" alt=\"19-Pringles-A-Ha-Moment-On-Youtube\" width=\"898\" height=\"425\" srcset=\"https:\/\/www.ccomdigital.in\/blog\/wp-content\/uploads\/2019\/04\/19-Pringles-A-Ha-Moment-On-Youtube.jpg 898w, https:\/\/www.ccomdigital.in\/blog\/wp-content\/uploads\/2019\/04\/19-Pringles-A-Ha-Moment-On-Youtube-300x142.jpg 300w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pringles\u00ae &#8211; the snack chips brand owned by Kellogg\u2019s is a unique chip from everything else in the market because it\u2019s stackable. The wide variety, accuracy &amp; uncommonness of its flavours make the chips even more unique.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[],"class_list":{"0":"post-1366","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-video-first"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pringles\u2019 A-Ha Moment On Youtube - C Com Digital - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ccomdigital.in\/blog\/pringles-a-ha-moment-on-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pringles\u2019 A-Ha Moment On Youtube - C Com Digital - Blog\" \/>\n<meta property=\"og:description\" content=\"Pringles\u00ae &#8211; the snack chips brand owned by Kellogg\u2019s is a unique chip from everything else in the market because it\u2019s stackable. 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