The Idea:
The immense self-belief of every NRI has created their success stories around the world.
To accolade this extraordinary self-belief, C Com Digital crafted the heartfelt campaign #YouDeserve.
The campaign reinforces the immense love & pride that the NRIs enjoy from their countrymen back home.
Marketing Challenge:
- What message would resonate most?
- Increase brand awareness among the Indians who have settled abroad.
- Maximize online participations of Entrepreneurs, Scientists, Doctors, IT Professionals, Management Grads, Authors, Journalists, Educators, Students, Artists, Philanthropist, Social Workers & Startup Founders.
- Encourage NRIs to nominate themselves for the awards.
The Objective:
The objective of this partnership was to proactively increase NRI participations for NRI of the Year Award and measurably increase brand awareness across the globe.
- More website traffic
- Brand awareness
- A strategy to trap enquiry on the website
- Establish a lead generation infrastructure
- Better website user experience (UX)
- New content to aid SEO campaign
- Landing pages for Google Adwords (PPC) and Facebook campaigns
- Boosting conversion rate from lead to sale
The Platforms:
The campaign was carried out on following platforms
- Website Design & Development
- Content Development & Marketing
- Video Production, YouTube Channel Management & YouTube Ads
- Google SEO & Google Ads
- Facebook Engagement & Facebook Ads
- Twitter Engagement & Twitter Ads
- LinkedIn Ads
- Email Marketing
- Creatives promotion through Print, Outdoors, Posters, Tube Station
Execution:
- The Method: The creatives were promoted on all the platforms viz; Social Media, Email, Print Media, PR Sites, Youtube.
- Website traffic was boosted by Google SEM, Google SEO, Facebook SEM, Email Marketing, Youtube Ads.
- Driving conversions through lead generation campaigns.
Creative Idea for 6 Different Categories
Creatives promotion through Print, Outdoors, Posters, Tube Station
Wesite Design & Development
Video Production, YouTube Channel Management & YouTube Ads
Email Marketing
Social Media Creatives
The Solution:
- Creating a Idea #YouDeserve to give an emotional touch to the campaign & encourage NRIs
- Creating a marketing strategy that connects to the target audience at right place, right time.
- Executing all the marketing activities within the timeline along with utmost efficiency.
The Result:
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